UNSEEN
ZORLU PSM, ISTANBUL
UNSEEN offers a behind-the-scenes journey into the intricate details of performing arts at Zorlu PSM (Zorlu Performing Arts Center), one of the most expansive cultural and performing art hubs globally. This experience, which Bengü Gün designed in collaboration with artist Bilal Yılmaz unveils the complex layers and the unseen efforts that fuel every performance.
Since its inception in 2013, Zorlu PSM has become a beacon for unforgettable arts and culture events in Istanbul, attracting millions of visitors. Hidden from the audience's view is a world filled with meticulous labour. Beyond the performers gracing the stage, a dedicated contingent of unseen professionals is pivotal in bringing each show to life. A robust team of around 150 individuals across various sectors — including planning, programming, marketing, production, technical support, and event management — works tirelessly to ensure that these performances are delivered to audiences year-round. UNSEEN aimed at making these efforts visible to a wider audience through a guided tour and enhancing the experience through light and kinetic installations.




Credits
Commissioned by: Zorlu PSM
Project Manager & Curator: Bengü Gün
Creative Director & Experience Design: Bilal Yılmaz
Concept Design IAM Global